SEO (Search Engine Optimization) and Social Media Marketing (SMM) are two different digital marketing strategies, each with its own focus and benefits.

SEO:

• Focus: Improving a website’s visibility on search engines (Google, Bing, etc.) to drive organic traffic.
• Tactics: Keyword optimization, backlink building, site audits, content optimization, technical SEO.
• Goal: Rank higher on search engine results pages (SERPs) to attract organic traffic and leads.

Social Media Marketing:

• Focus: Promoting your brand and engaging with your audience on platforms like Facebook, Instagram, Twitter, LinkedIn, etc.
• Tactics: Content creation (posts, stories, videos), audience engagement, paid ads, influencer partnerships, social listening.
• Goal: Build brand awareness, increase engagement, drive traffic, and convert followers into customers.

Key Difference:

• SEO focuses on driving traffic from search engines through organic search results, while Social Media Marketing focuses on driving traffic and engagement via social media platforms, both organically and with paid ads.

In practice, SEO helps you get found through search engines, while Social Media Marketing builds relationships and engagement with your audience. Both work well together to enhance your online presence.

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